What we do
Comprehensive Support for Every Step of the Journey
Her's & Her's offers far more than a list of communities. We provide hands-on, personalized guidance from the moment you call us to long after your loved one has settled in — all at no cost to your family.
More than a referral service
Many placement agencies simply hand you a list of communities and walk away. We don't. Our team stays involved through every stage of the process — listening, researching, touring, advising, and advocating — because we know that finding the right senior living community is one of the most important decisions your family will ever make.
Placement Matching
The right community, not just any community
What makes us different
We only recommend communities we know personally. We've toured them, vetted their staff, and built relationships with their leadership — so our recommendations are based on real knowledge, not just availability.
Personalized Placement Matching
We do the research so you don't have to. Using a detailed profile of your loved one's care needs, lifestyle preferences, location requirements, and budget, we hand-select a short list of senior living communities that are genuinely the right fit.
What's included
- In-depth needs and lifestyle assessment
- Budget and financial planning guidance
- Curated shortlist of 3–5 matched communities
- Detailed comparison of each option's pros and cons
- Coverage across all care levels: independent, assisted, memory care, and skilled nursing
Tour Coordination
We tour with you — not just for you
What makes us different
Having an expert by your side during tours changes everything. We know what to look for behind the polished presentation — staffing ratios, resident engagement, cleanliness, and culture — and we share it all with you honestly.
Guided Community Tours
Touring senior living communities can be overwhelming without a guide. We coordinate every tour on your behalf and accompany you in person — so you know exactly what questions to ask, what red flags to watch for, and how each community truly compares.
What's included
- Scheduling and coordination of all tours
- In-person accompaniment by your placement specialist
- Custom tour checklist tailored to your loved one's needs
- Post-tour debrief and side-by-side comparison
- Follow-up questions submitted to communities on your behalf
Family Support & Counseling
Emotional guidance for one of life's hardest transitions
What makes us different
We've been through this ourselves. Both of our founders navigated senior placement for their own parents — which means we bring genuine empathy, not just professional expertise, to every family conversation.
Family Support & Guidance
The decision to move a loved one into senior living is rarely just logistical — it's deeply emotional. We provide a compassionate, judgment-free space for families to process the transition, navigate disagreements, and feel confident in their decisions.
What's included
- One-on-one family consultations at your pace
- Guidance for families navigating disagreements about care
- Help communicating the transition to your loved one
- Resources for caregiver burnout and family stress
- Connection to local support groups and counseling services
Care Coordination
Bridging the gap between family, community, and care team
What makes us different
We speak the language of senior care. Our team's backgrounds in healthcare administration and social work mean we can translate complex care plans, flag contract concerns, and advocate for your loved one's needs with authority.
Care Coordination & Transition Support
The transition into senior living involves more than choosing a community. We help coordinate the practical details — from reviewing contracts and understanding care plans to connecting with healthcare providers and ensuring a smooth move-in.
What's included
- Contract and pricing review support
- Care plan review and questions answered
- Coordination with physicians, social workers, and discharge planners
- Move-in day coordination and checklist
- Introduction to community staff and care team
Ongoing Advocacy
We don't disappear after move-in day
What makes us different
Most placement agencies consider their job done at move-in. We consider it just beginning. Our follow-up process ensures your loved one is truly thriving — and gives families peace of mind long after the move.
Ongoing Advocacy & Follow-Up
Our relationship with your family doesn't end when your loved one moves in. We stay in touch, check in on how the transition is going, and remain available as a resource if concerns arise — because we're invested in long-term outcomes, not just placements.
What's included
- Post-move-in check-ins at 30, 60, and 90 days
- Advocacy if care quality concerns arise
- Guidance if care needs change and a transition is needed
- Ongoing resource referrals for families
- Always available by phone for questions and concerns
Financial Guidance
Helping families understand and navigate the cost of care
What makes us different
We're not financial advisors — but we know the landscape. We help families ask the right questions, understand their options, and connect with the right professionals so cost is never a barrier to finding the right care.
Financial Guidance & Resources
Understanding how to pay for senior living is one of the biggest challenges families face. We help demystify the options — from long-term care insurance and veterans benefits to Medicaid planning resources — so you can make financially informed decisions.
What's included
- Overview of senior living cost structures and what's included
- Long-term care insurance review and guidance
- Veterans Aid & Attendance benefit information
- Medicaid eligibility overview and referrals to elder law attorneys
- Referrals to trusted senior financial advisors in Baltimore
Why Her's & Her's
What sets us apart from other agencies
Founded by women who've been there
Both founders navigated senior placement for their own parents. That lived experience shapes every conversation we have with families.
100% free to families
We are compensated by the communities we work with — never by the families we serve. Our incentive is always your satisfaction.
Deep Baltimore roots
We've spent over a decade building relationships with senior communities across Baltimore and the surrounding counties. We know them personally.
We stay involved
From first call to post-move-in follow-up, we're with you every step. We don't hand you a list and disappear.
Ready to learn how we can help your family?
Every family's situation is different. Let's start with a free, no-pressure conversation about your loved one's needs and what options might be the right fit.